Chinese New Year festivities often involve the practice of many traditions – one of which is the tossing of the ”yu sheng” for good fortune. A design for Link Asset Management Limited Red Packet, the idea is illustrated by a concept of “Lo Hei” is a tradition dish in Chinese New year. “Lo Hei” means “tossing up good fortune” This is the first red packet design and production for Link Asset Management Limited.

PROJECT SCOPE:
Art Direction / Banner / Creative Design / Floor Sticker / Glass Door Sticker / Leaflet / Lightbox / Pillar Sticker / Standee / Web Banner